http://www.whisperbrand.com/blog Brand Strategy In The Real World Tue, 22 Jul 2008 18:18:19 +0000 http://backend.userland.com/rss092 en Lawyers, and law firms, have always been brands. As with any organization, product, or service, people think about a lawyer or law firm in terms of a handful of qualities or attributes, a promise, some kind of story. That simple narrative can have a major impact on their decision to ... http://www.whisperbrand.com/blog/2008/07/blawg-review-169/ Friday, July 11, 2008 The Weekly B.S. is a conversation of thought-provoking reports from around the world addressing brands and B.S., otherwise known as brand strategy. The key to any effective branding effort is to change and take ownership of the conversation. Marketing today is often little more than ... http://www.whisperbrand.com/blog/2008/07/the-weekly-bs-37/ A column under the same title in The Marketer asks: Why do Governments and tourism groups see branding simply as an advertising function full of creative taglines…and a logo? Why indeed. The author of the column, Gordon Whitehead, Director - Interactive Media at Sticky Advertising based in Australia, continues: Advertising guru David Ogilvy insisted: “Any ... http://www.whisperbrand.com/blog/2008/07/place-branding-%e2%80%93-why-don%e2%80%99t-politicians-get-it/ Friday, July 4, 2008 The Weekly B.S. is a conversation of thought-provoking reports from around the world addressing brands and B.S., otherwise known as brand strategy. The key to any effective branding effort is to change and take ownership of the conversation. Marketing today is often little more than ... http://www.whisperbrand.com/blog/2008/07/the-weekly-bs-36/ From our sister brand naming group, Igor, this take on Canada Day: Cory Doctorow, an expat Canadian blogger, journalist and science fiction author who serves as co-editor of the blog Boing Boing, explains the history of Canada Day. http://www.whisperbrand.com/blog/2008/07/happy-canada-day-eh/ Friday, June 27, 2008 The Weekly B.S. is a conversation of thought-provoking reports from around the world addressing brands and B.S., otherwise known as brand strategy. The key to any effective branding effort is to change and take ownership of the conversation. Marketing today is often little more than ... http://www.whisperbrand.com/blog/2008/06/the-weekly-bs-35/ As any oncologist or medical expert will tell you, the best cancer is a dead one. St. Joseph Hospital has excitedly announced the opening of their new Center for Cancer Prevention and Treatment, located in Orange, California. The public opening next month is the result of a years long ... http://www.whisperbrand.com/blog/2008/06/the-unintended-result-of-a-hospital-branding-attempt/ Friday, June 20, 2008 The Weekly B.S. is a conversation of thought-provoking reports from around the world addressing brands and B.S., otherwise known as brand strategy. The key to any effective branding effort is to change and take ownership of the conversation. Marketing today is often little more than ... http://www.whisperbrand.com/blog/2008/06/the-weekly-bs-34/ We are often asked of the origin of our name. Whisper is our brand name, the name of our company, a reflection of our brand promise and a demonstration of effective branding. The story behind the creation of our own brand demonstrates how we think of brand opportunities faced ... http://www.whisperbrand.com/blog/2008/06/whisper-a-brand-demonstration/ Friday, June 13, 2008 The Weekly B.S. is a conversation of thought-provoking reports addressing brands and B.S., otherwise known as brand strategy. The key to any effective branding effort is to change and take ownership of the conversation. You are invited to this conversation of brands and the stories ... http://www.whisperbrand.com/blog/2008/06/the-weekly-bs-33/